Brand Management and Branding - Theseus.
THESIS PROPOSAL Employer Branding Through Social Media In the Generation Y Context November 2014 Iulia Kolesnicov, MA, PhD Student Center for Corporate Communication Department of Business Communication Business and Social Sciences Aarhus University Main supervisor: Associate Professor Irene Pollach PhD.The thesis will examine brands and branding, their history, how they are created and managed, what is their importance and what value do they create for customers. The thesis will examine brands on a theoretical basis and also the topic of branding on both a theoretical and practical point of view. The thesis will discuss the theory of creating a brand strategy for a company as a tool for.The thesis is based on an interest in the phenomena “employer branding” and how an employer branding strategy affects employees either positively or negatively. Considering the examinations within this field during the past years, we have observed that the overall approach to employer branding theory primarily focuses on the benefits. The.
We have not been able to gather examples from all schools. The module requirements for research projects may have changed since these examples were written. Refer to your module guidelines to make sure that you address all of the current assessment criteria. Some of the examples below are only available to access on campus.This post discusses the significance of branding in marketing theory. With this emphasis, the post lists down 8 high quality branding dissertation topics for marketing students of all levels. Pick out the title you like and customise it a little so you can use it as your own without fearing plagiarism. Branding, this one simple word, in fact.
These templates should be used as a guide in formatting your thesis or dissertation with the understanding that your department may require modifications of the template to fit your discipline’s style. Please contact your department’s Format Advisor to discuss any necessary changes.
