Marketing Dissertation Topics for FREE - IvoryResearch.com.
A list of Branding Dissertation Topics: Effect of risk on brand equity: comparing popular European restaurant chains. Trickling brand value down the shelf: the case of major British supermarkets and their own products. Retaining brand value through innovation: studying apple inc. Is brand value immune to the absence of a product from the market for prolonged periods?Branding Dissertation Topics Branding is the promise of a company to their customers. Branding is an umbrella term to refer to a wide body of literature examining how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and so forth.Brand loyalty can be referred to as the consumer decision; whether conscious or unconscious concerning the use of a product or service. It may also refer to the intention to buy or use a particular product for a long duration of time. Brand loyalty is achieved due to the right features, and the quality of the brand.
It seeks to increase the product’s perceived value to the customer and thereby increase brand franchise and brand equity”. So a dissertation on brand management must be filled with the classic knowledge of brand management and marketing skill and it effectively follows marketing research and an example of a case study of a successfully managed brand.A study to indicate the importance of brand awareness in brand choice - A cultural perspective Department of Business Studies FEC 685, Bachelor degree dissertation International Business Program December 2005 Tutors: Christer Ekelund Authors: Hanna Bornmark. brand, brand equity, brand awareness, buying behaviour, China.
Brand equity is the intangible feature of a particular company or product that depends on associations made by the consumer. It is used to describe both the brand’s component values and the value of brand.
